Senior Email Marketing Manager in Raleigh, NC with Greene Resources

Date Posted: 9/9/2019

Job Snapshot

Job Description


Job Number: 34760


Senior Email Marketing Manager


Job Description:

Our client, a company that develops and manages online marketplaces, is looking for a Senior Email Marketing Manager to join their team! This is a full time, direct hire position based in Raleigh, NC.


Responsibilities:


  • Develop strategy for and execute email marketing campaigns for sellers on company's marketplaces.

  • Work with sellers to execute email marketing campaigns on their behalf including setting up creative sales and promotions

  • Up-level the creative quality of the company's existing email programs, including auditing existing communications and suggesting ways to present information in a more engaging way

  • Quality assure and proof marketing emails to ensure compliance with email campaign briefs, internal creative & editorial guidelines, proper tracking, email best practices, and CAN-SPAM compliance

  • Maintain the data quality of the email database and develop strategies for increasing the number of email subscribers

  • Monitor KPIs and work with ESPs and ISPs to safeguard email deliverability

  • Analyze email marketing data and optimize current strategies based on findings

  • Create and update reports with email performance data on a weekly and monthly basis

  • Collaborate with the VP of Marketing to set goals and milestones for the email marketing program

  • Wildcard! Theres opportunity to take on additional responsibilities that come with a small but rapidly growing business

  • About You


Education Requirements:


  • Bachelor's degree preferred


Desired Background/Skills:


  • Experience with SQL a plus!


Qualifications:


  • 3-5 years of Marketing experience & 1-2 years of specific Email Marketing experience

  • Working knowledge of HTML

  • Previous experience with an email marketing platform

  • Familiarity with Adobe Illustrator/Photoshop (or better yet, Affinity Designer/Photo)

  • Understanding of email design best practices, inbox deliverability and eCommerce psychology

  • Ability to analyze large datasets and understand how to take action to drive results

  • Desire to take ownership, brainstorming collaboratively, but executing independently

  • Ability to multi-task and work well within a dynamic organization


Other Information:


  • Greene Resources is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.