This site uses cookies. To find out more, see our Cookies Policy

SEM Marketing Specialist in Raleigh, NC with Greene Resources

Date Posted: 4/12/2018

Job Snapshot

Job Description


Job Number: 29295


SEM Marketing Specialist


Job Description:

Our client is searching for a SEM Marketing Specialist who is a self-starter with an entrepreneurial mindset. This individual will need to be passionate about generating positive results and sharing knowledge with others.


Responsibilities:


  • Develop and optimize compelling ad copy for a variety of products to drive performance and enhance SEM, branding and positioning

  • Write, optimize, and execute hundreds of thousands of SEM ads for a variety of brands, products, product categories, local markets, etc.

  • Develop eye-catching headlines and ad copy resulting in higher rates of engagement level of content marketing and SEO knowledge, including current trends, best practices, methods and processes

  • Conduct market research, competitive analysis, and development of paid keyword strategies

  • Achieve tight project deadlines


Education Requirements:


  • Bachelor's degree


Desired Background/Skills:


  • Google Certifications preferred

  • UX knowledge preferred

  • Automotive experience/knowledge preferred

  • 3+ years of copy writing and digital marketing preferred


Qualifications:


  • Experience with Google AdWords, Bing Ads, and editor tools

  • Sharp attention to detail for grammar, spelling, and punctuation and adherence to brand guidelines

  • Experience with Google Analytics and SEO-rich copy writing, blogging, editing, content strategy, advertising and branding

  • Ability to plan, develop and coordinate multiple projects

  • Excellent project management and communication skills

  • Basic understanding of current SEO and SEM algorithm trends and changes

  • Strong attention to detail and commitment to quality with adherence to brand guidelines


Other Information: