Marketing Specialist in Cary, NC with Greene Resources

Date Posted: 3/12/2020

Job Snapshot

  • Employee Type:
  • Location:
    Cary, NC
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Job Number: 36566

Marketing Specialist

Job Description:

Our client, a multinational developer of analytics software, is seeking a Marketing Specialist to join their team! As a Go-To-Market Lead, you?ll perform strategic activities associated with generating leads and the planning of go-to-market efforts aligned to the company's overall sales and marketing strategy. You will serve as the liaison to internal business teams - communicating marketing results and strategic direction, upcoming campaigns, and key corporate events. Strong understanding of higher education is required, as well as the ability to report strategic goals and outcomes to the broader marketing team. This is a full time, contract position based in Cary, NC.


  • Creating a go-to-market plan for a key imitative/industry area, primarily higher education.

  • Leading marketing efforts designed to increase awareness and generate leads through a variety of live events and digital channels.

  • Developing the marketing program campaigns including the design and execution on the strategy, and communicating the effort accordingly.

  • Analyzing metrics and communicating results including traffic and conversion statistics, lead generation, pipeline impact, and return on investment.

  • Marketing alignment by showcasing campaigns, methods, and metrics.

  • Work collaboratively to build specific campaigns at each stage of the customer journey, extending into many channels, including web, social, search and email.

  • Work as an influencer and key liaison to multiple organizations across the company including industry product marketing, content marketing, marketing sciences, external communications, corporate creative, etc. Includes the ability to engage with senior and executive leadership.

  • Performing other duties, as assigned.

Education Requirements:

  • Bachelor's Degree (Master's preferred), preferably in Business, Marketing, Computer Science, or related discipline.

Desired Background/Skills:


    • 5+ years of experience in demand generating marketing or related function in higher education, technology or other business-to-business industry.

    • Demonstrated ability to build strategic working relationships at all levels of an organization.

    • Strong track record of understanding of digital marketing strategies for increasing reach, engagement and ROI.

    • Excellent interpersonal and verbal communication skills, with the ability to effectively communicate core organizational value propositions as well as be conversant in a variety of topics directly related to higher education.

    • Excellent analytical, organizational, and creative problem-solving skills.

    Other Information:

    • Greene Resources is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status