Marketing Manager in Nashville, TN with Greene Resources

Date Posted: 5/13/2020

Job Snapshot

Job Description


Job Number: 37813


Marketing Manager


Job Description:

Our client, located in Nashville, NC is seeking a skilled Marketing Specialist to add to their team! The Marketing Specialist will help develop, execute, and monitor marketing programs across a variety of channels in order to increase sales, brand awareness, and a social media following. This individual will research the market (regional, national), analyzing trends to help define the organization's marketing strategy and provide advice as to how to best reach their target markets. This is a full time, direct hire opportunity!


Responsibilities:


  • Manages radio campaigns and Press releases

  • Collects data on consumers, competitors and marketplace and consolidating information into actionable items, reports and presentations

  • Tracks marketing and sales trends, analyzes collected data, and reports on relevant insights on a monthly basis

  • Performs competitive market research

  • Researches and determines the most effective product mix, pricing, and promotional strategy

  • Develops a monthly sales analysis using IRI, shipment reports and retailer data to determine customer performance, offer insights, and provide recommendations moving forward

  • Evaluates in-store, digital, and shopper-marketing promotions to create more effective product promotions in the future

  • Establishes the company's marketing budget and streamlined planning tools to aid in more efficient budgeting for the sales department

  • Manages the company's design agency and public relations agency, ensuring branding goals were being met

  • Manages the company's sales forecasting tool, leading to cost savings and cohesive long-term planning

  • Represents the organization at trade shows and other events

  • Helps drive all of BFF's Environment Management Systems (EMS) in an impactful manner to include monitoring/reducing operationally related negative effects on the environment as well as pollution prevention.

  • Manages all aspects of the marketing effort to include corporate branding both internally and externally

  • Manages account specific marketing performance indicators

  • Manages all other aspects of social media


Education Requirements:


  • Bachelor's Degree in Business, Marketing or equivalent


Desired Background/Skills:



    Qualifications:


    • Strong analytic and critical thinking skills

    • High level of experience and understanding of social media which includes LinkedIn, Facebook, Instagram, and Twitter

    • High level of experience with website management

    • Ability to multi-task as he/she will be expected to work on multiple engagements/initiatives simultaneously

    • Strong understanding and command of the English language including written, analytical and verbal communication skills

    • Expertise with Excel, PowerPoint, and Office related software

    • Excellent communication both written and verbal

    • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages

    • Ability to use office software, including Word processing, Spreadsheets, Databases, Slide Presentations, Internet browsers, E-mail, and business systems software.


    Other Information:


    • Greene Resources is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.



    Greene Resources, Inc is acting as an Employment Agency in relation to this vacancy.

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