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Marketing Coordinator in Raleigh, NC with Greene Resources

Date Posted: 3/29/2018

Job Snapshot

Job Description


Job Number: 29770


Marketing Coordinator


Job Description:

Our client, is a prison ministry based in Raleigh, NC, that is seeking a Marketing Coordinator to add to their team. This individual will be responsible for designing and administering our client's marketing, communication and social media platforms. This Marketing Coordinator should be a highly motivated, creative individual with experience and a passion for connecting with current and future volunteers and donors. This is a full-time, direct hire position that offers paid time off and benefits.


Responsibilities:


  • Plan and set goals

  • Development of brand awareness and online awareness

  • SEO (search engine optimization) and generation of inbound traffic

  • Design a content and editorial calendar to manage media and plan specific, timely campaigns

  • Manage social media marketing campaigns and day-to-day activities

  • Develop relevant content topics to reach the client's target donors

  • Create, curate, and manage all published content (photos, video and text)

  • Monitor, listen and respond to users in a "social" way while cultivating partners

  • Conduct online advocacy and open a stream for cross-promotions

  • Develop and expand community and/or influencer outreach efforts

  • Oversee design (e.g.: Facebook Timeline cover, profile pic, thumbnails, ads, website, landing pages, Twitter, etc.)

  • Manage efforts in building online reviews and reputation

  • Monitor and respond to online reviews

  • Analyze key metrics and modify strategy as needed

  • Compile reports for management showing results (ROI)

  • Demonstrate ability to map out a comprehensive marketing plan

  • Drive strategies that are proven by testing and metrics

  • Monitor trends in social media tools, applications, channels, design and strategy

  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns

  • Participate in the client's Resource Development and Marketing committee and make recommendations


Education Requirements:


  • Minimum Bachelor's degree preferred, Communications or Marketing

  • 3 years of nonprofit marketing and social media experience


Desired Background/Skills:



    Qualifications:


    • Above average technical capabilities with computers and software

    • Demonstrated skills, knowledge and experience in the design and execution of marketing, communication and social media

    • Pleasant, outgoing, team player and willing to learn new skills

    • Strong creative, strategic, analytical, organization and personal sales skills

    • Demonstrated successful experience writing press releases, making presentations and negotiating with media

    • High energy, positive, ?can-do? attitude, flexibility, teamwork, and attention to detail

    • Self-starter with strong work ethic, able to lead and work independently

    • Strong verbal communications skills and demonstrated ability to write clearly and persuasively

    • Must speak, read, write and comprehend English perfectly

    • Experience overseeing the design and production of print materials and publications


    Other Information: