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Banner of Greene Resources company

Marketing Manager

Greene Resources Houston, TX (Onsite) Full-Time

Job Number: 47533


Marketing Manager


Job Description:

Our client, a national benefits brokerage firm is looking for a Marketing Manager to join their team! The Marketing Manager is responsible for managing a variety of strategic marketing efforts in Central Region, including building and maintaining the brand overall and managing initiatives to drive growth and engage customers. This position works hand in hand with regional sales and client service leaders in support of the growth and retention plans as determined by the Managing Principal and Senior Managing Principals. This position works closely with the other field marketers in the region and the corporate marketing team. This is a Hybrid position.


Responsibilities:


  • Accountable for delivering on specific strategic priorities as part of our marketing strategy that drive profitability, brand consistency, and overall market growth.

  • Collaborates with national marketing team in developing goals, strategies and management practices that will ensure in-region dynamic sales growth and industry-leading client retention.

  • Fosters and develops relationships with local office leaders in order to exceed the sales and retention goals for the office.

  • Manages brand awareness activities in the region, including regional buzz-building, event marketing, key market messaging and execution.

  • Works with the corporate marketing team to develop the voice of the region and ensure it is articulated clearly in region-facing marketing messages.

  • Oversees content development, execution and management for all marketing channels, including media (online and print), website and social, and branded collateral (including videos).

  • Researches and develops messaging that resonates with ideal customers; collaborates with leadership, sales, and service teams to understand customer needs and develop insight-based messaging and collateral to support.

  • Manages and implements regional marketing plans, including digital lead generation activities, D4M campaigns, webinars, and PR; leverage customer data to improve customer experience and outcomes.

  • Works closely with regional leadership to develop an enablement strategy to ensure colleagues have efficient and effective access to the right resources for their customers.

  • Manages local market relationships with PR firms, journalists and media, and works with national PR service provider as needed.

  • Design and deliver innovative in-person and virtual events, and peer forums.

  • Plan and execute industry events, developing print collaterals/website messaging, and executing marketing automation activities and consults local office leaders on event marketing best practices.

  • Collaborates with leaders to monitor, analyze and present results of marketing efforts to stakeholders.

  • Works with Sales, Client Services and IT to maintain, scrub and renew data used for digital marketing initiatives.

  • Represents marketing in acquisition activities in the region and works in conjunction with the corporate team to support the onboarding process for acquisitions in the region overall.


Education Requirements:


  • Bachelors degree in Marketing, Communications, Public Relations, Information Design or a related field.


Desired Background/Skills:


  • 5+ years of B2B marketing experience in insurance, healthcare, hospitality, or law with increasing responsibilities

  • Proven experience with Microsoft Dynamics, Hubspot and other digital platforms.

  • Proven experience with Hootsuite, LinkedIn, Instagram and other social platforms.

  • Recent management experience (minimum of five years) or a proven capability to manage entry-level team members.


Qualifications:


  • Strong business writing and communication skills, including comfort working with executive-level stakeholders.

  • Growth mindset focused on driving outcomes with the ability to think strategically and problem solve.

  • Ability to prioritize work and manage multiple priorities concurrently in a fast-paced environment.

  • Strong project management skills and experience serving as a project lead: plan, organize, and manage the execution of multiple, complex projects.

  • Propensity towards curiosity and continuous learning; demonstrated ability to develop industry insights into actionable content.

  • Strong business acumen of marketing trends with the ability to translate concepts into compelling narratives for a wide range of audiences.

  • Strong leadership presence and ability to build relationships with internal and external stakeholders.

  • Ability to work independently and as a member of the team.

  • Must be self-motivated, disciplined, and demonstrated ability to take initiative.

  • Comfort with technology and using online software to manage your work.

  • Demonstrated experience working with the following design platforms: Adobe Creative Suite, Canva, and PowerPoint, as well as one or more organizational platforms such as: Microsoft Teams and Planner and Microsoft D365.

  • Demonstrated aptitude towards innovation and comfort with latest digital marketing strategies and tools such as: WordPress, Vimeo, Animoto, and Simplebooklet.


Other Information:




    Greene Resources is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Job Snapshot

Employee Type

Full-Time

Location

Houston, TX (Onsite)

Job Type

Marketing

Experience

Not Specified

Date Posted

05/22/2024

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