Senior Social Media Strategist

Job Number: 48051

Senior Social Media Strategist

Job Description:

The Senior Social Strategist temporary worker will lead the social strategy for LinkedIn and our Employee Advocacy program, along with special event/initiative-focused social content development. This person will partner closely with the global and regional communications and HR teams to further integrate our employee social media advocacy program and the Associate Director of Global Social Media to extend our narrative and value proposition on LinkedIn.

Responsibilities:

• Lead all social strategy, analytics and communications for LinkedIn and Employee Advocacy.

• Develop and execute social strategies that ladder back to organizational strategic imperatives and overall purpose.

• Lead planning and development for various social media initiatives throughout the year and manage effective execution that meets or exceeds outlined goals and KPIs.

• Stay informed of trends and best practices to drive industry leadership in the social media and advocacy space.

• Establish KPIs and effective measurement and reporting for all initiatives.

• Work within our in-house social media management tool.

• Define and attract key audiences and use insights to collaborate on relevant content development.

• Update and create new structural elements, training programs, guidelines, policies and ways of working as it relates to LinkedIn and Employee Advocacy.

• Collaborate cross-functionally within the organization to ensure necessary governance is in place to minimize risk and maximize use of LinkedIn and Employee Advocacy.

• Reinforce established policies, tools, and best practices throughout the global organization.

• Work closely with legal and regulatory as well as other internal stakeholders to ensure accuracy and mitigate risk.

• Analyze data and share relevant reports within the communications team and throughout the organization to educate stakeholders on social media efforts and helpful insights into key audiences.

• Ensure all initiatives have clearly defined key performance indicators (KPIs) that align with organization goals and are sufficiently tracked to meet KPIs.

• Collaborate with regional communications colleagues to ensure they have support and resources to maximize social media throughout their regions.

• Partner with key internal stakeholders at all levels of the organization to develop strategies and maximize opportunities.

• Advise stakeholders on the best social media solutions to achieve their goals as well as the organization?s goals.

• Build strong relationships internally and a reputation as a thought leader throughout the organization that provides a forum for information sharing and alignment on key initiatives.

• Contribute to the annual strategic corporate communications planning process as well as ongoing strategic planning and prioritization activities.

• Play an active role in identifying and implementing processes, tools and strategies that contribute to a high-functioning team.

• Oversee and partner with agencies to deliver strategies and execute quality work within budget.

Education Requirements:

• Bachelor degree required.

Desired Background/Skills:

• Social media management, social media management tool experience (Sprout Social is preferred), crisis and issue tracking and management, working across global teams.

• Expertise and experience with social media and Listening platforms (Sprout, Sprinklr, Brandwatch, Salesforce, Hootsuite, etc.).

• Strong strategic understanding of social media best practices and passion for staying educated on social media best practices.

• Demonstrated ability to translate complex data sets into insightful, non-technical stories.

• Working with and creating dashboards utilizing all relevant data to inform decisions.

• Expert knowledge of all social platforms and current trends.

• Highly collaborative and can lead by example.

• Passionate and curious about social media, the customer, customer journey and social media experience.

• Comfortable presenting results and reports to cross-functional partners.

Qualifications:

• 3+ years of experience working in social media roles for brand (agency or client experience).

Other Information:

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Greene Resources is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.