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Banner of Greene Resources company

Communications & Marketing Director

Greene Resources Raleigh, NC (Onsite) Full-Time
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Job Number: 47048


Communications & Marketing Director


Job Description:

Our client is seeking a Communications & Marketing Director to join their team! A desirable applicant needs to be innovative and experienced communications professional to enhance the organization in all aspects of marketing and communications strategies. This position will lead our clients communications and marketing strategies with opportunity for advancement in the organization.


Responsibilities:


  • Develop and lead integrated marketing strategies to support DRA programs, events and initiatives to include advertising, social media, emails, content creation and blog, public relations, video, printed collateral

  • Manage DRA video and graphic design needs, identifying needs, managing projects with outside vendors within budget and keeping on schedule

  • Lead marketing and communications strategy and execution for DRA marketing programs including First Friday, Downtown Raleigh Restaurant Week and holiday shopping campaigns. Includes engaging with downtown businesses and stakeholders to understand marketing needs and develop strategies accordingly

  • Lead media and public relations strategy including advertising, managing media requests, and press releases

  • Provide support and review on weekly newsletter and produce other newsletters/e-blasts as needed

  • Supervise and manage Digital Communications Manager, who executes DRA social media and newsletters. Supervision duties include strategizing with Digital Communications Manager on social media content, overseeing content calendar, reviewing newsletters, blog posts and website content as well as other written communications, as needed

  • Work with President & CEO to set budget for communications and marketing department, and manage the budget on an ongoing basis


Education Requirements:


  • Bachelors degree required, emphasis in communications preferred

  • Masters degree encouraged but not required


Desired Background/Skills:


  • At least 5 years of experience in marketing and communications with demonstrated success

  • Supervisory experience preferred


Qualifications:


  • Strong written communications skills that translate across multiple platforms

  • Strong ability to manage time with multiple simultaneous priorities while keeping an attention to detail with a keen sense of the downtown Raleigh landscape

  • Ability to analyze data to make informed decisions

  • Strong project management and organizational skills

  • Professional understanding of social media and communications platforms including Facebook, Twitter, Instagram

  • Be proactive and forward thinking

  • Possess strong level of curiosity and be community driven

  • Be highly organized and detail-oriented

  • Thrive in fast-paced environment and big picture thinker

  • Be willing to engage with and be passionate about helping the downtown Raleigh community


Other Information:




    Greene Resources is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Job Snapshot

Employee Type

Full-Time

Location

Raleigh, NC (Onsite)

Job Type

Marketing

Experience

Not Specified

Date Posted

02/05/2024

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