Marketing Specialist in Raleigh, NC with Greene Resources

Date Posted: 6/24/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Raleigh, NC
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    6/24/2020

Job Description


Job Number: 38070


Marketing Specialist


Job Description:

Greene Resources is seeking a creative, motivated Marketing Specialist to take our marketing efforts to the next level! This individual will be responsible for driving big-picture marketing and business development strategies that will promote the long-term growth of our firm. They will play an integral role in building and engaging the company's customer base while maintaining the Greene brand. This is a very dynamic role, requiring a self-starter that can work both independently and on cross-functional teams as a subject matter expert. You will have the freedom and support to flex your creative muscles to make an impact on every department within the company.


Responsibilities:


  • Maintain social media channels and website (Hootsuite/Facebook/Twitter/LinkedIn/WordPress)

  • Develop and implement video strategy, including writing, filming, editing, and publishing hot Job videos, #AskGreene video series, and internal marketing videos (Adobe Creative Suite, YouTube)

  • Create and publish a minimum of two blogs per month to the Greene Resources website; manage all guest blog partnerships (Wordpress)

  • Strengthen relationship with Sales Team, to include attending meetings, making recommendations on best practices, and sharing new marketing updates and initiatives

  • Write, design, and share client newsletter; maintain active contact list (MailChimp, HTML)

  • Assist in creating client materials including, but not limited to, business reviews, Request for Proposals, Program overviews, vendor materials, and contractor communication (Excel, PowerPoint)

  • Create prospect materials including, but not limited to, sales pitch decks, marketing flyers, and sample reports

  • Manage community event calendar, including attendee registration and sponsorship materials

  • Own media and public relations including award applications, press releases, panel features, etc.

  • Coordinate registration and attendance for community and sponsored events

  • Follow Greene Resources Brand Guidelines in all print and digital materials and interactions


Education Requirements:


  • Bachelor's degree or equivalent


Desired Background/Skills:



    Qualifications:


    • Previous marketing experience

    • Intermediate abilities in Excel, HTML, Adobe Creative Suite(InDesign, Photoshop, Premiere), WordPress, and MailChimp (not necessarily all, but will need a demonstrated ability to learn new skills quickly and independently)

    • Advanced abilities in PowerPoint, Word

    • Basic understanding of and can implement SEO best practices

    • "Big-picture" holistic understanding of marketing principles and their application within the larger business unit to drive growth

    • Skilled in branding and brand management

    • Excellent writing capabilities

    • Strong initiative and adaptability

    • Detail-oriented, organized, and effective in project management

    • Enjoys working independently and building relationships with departmental managers and company leadership


    Other Information:




      Greene Resources is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.